Alvarado Historic District Wine and Arts Fest
The Alvarado Historic District has been throwing this community event for almost 3 years now. It’s been a pleasure to have designed and built their branding since day one.
As someone who lives locally, having a community event such as this is great for the community. This festival has given local vendors, performers, and small business owners a venue in which they can advertise their businesses directly to the community.
The concept of the design stemmed from the letter “A” from Alvarado. From there I played with the negative space to give it a wine bottle silhouette.
In 2016, I made a special edition design to celebrate the festival's second year that contains the word “cheers” in the local predominant languages. This was a great way to showcase the diversity that made Hayward a great place to live.